This project is co-funded by the European Union and DFID India

RADIO WOKSHOP
CONCLUDED

OVERVIEW BY
1. Workshop Director
2. D J Trainer

RADIO CAMPAIGN SPOTS
1. SONG by No Idea
2. DRAMATISED
3. CASE STUDY BASED



“YOUNG VOICES”

HIV / AIDS, DJs, VJs and Radio!! RADIO IN INDIA COMES ALIVE!!
under the
EU-India ECCP ‘MEDIAIDS’ project
“Ethics and Stereotypes – Towards a European-Indian Response to HIV/AIDS”

The YOUNG VOICES workshop
supported by the European Union Economic Cross Cultural Project
aims to develop a cadre of young deejays
who are equipped to communicate effectively
on HIV/AIDS and young people.




“YOUNG VOICES" - DJ / VJ Workshop



India’s first two community radio stations to go on air
Anna FM 90.4 at the Anna University
and
MOP FM 91.2 at the MOP Vaishnav College for Women

in partnership with
the UNICEF regional office in Chennai

are scheduled to hold
two workshops in Chennai
for
young radio DJs and television VJs
from July 25 to August 7, 2005




WORKSHOP LOCATIONS
AT
PIONEERING INSTITUTIONS
ANNA FM
Educational Multimedia Research Centre at the Anna University was the first campus radio station to go on air in India. Anna FM began its broadcasts in January 2004 and can be heard over a 5 km radius. The station is run entirely by students from the media stream and regularly features the voices of the urban and semi rural communities within the broadcast radius – college students, vendors, farmers, housewives and young workers. It also features distinguished guest speakers on a variety of topics such as health and civic responsibility, local musicians and several educational programs.


THE MOP VAISHNAV COLLEGE FOR WOMEN

The MOP Vaishnav Collge for Women launched it’s FM Community Radio – MOP 91.2 – in March 2005. Nearly a dozen schools and colleges, as well as several health centers fall within the broadcast radius of this station.



PREMISE OF THE WORKSHOPS:

A significant number of HIV infections in India occur in people below the age of 25 years old. Young people in India are especially vulnerable to HIV as they often fall outside the purview of targeted intervention programs.

The training will focus on helping young people understand the basic facts about HIV/AIDS. It will clarify myths and misperceptions and tackle the roots of HIV related stigma and discuss related legal issues.

“School and university based HIV education programs are often challenged by the restrictive classroom environments in which they are held; environments that rarely encourage frank discussions about HIV risk or about where youth might turn to for more information and services. However, this is a group that increasingly needs to be reached with such information,”
Dr. Jaya Shreedhar, Internews Health Advisor.




THE WORKSHOP SCENARIO:

Target group:
Young disc jockeys from campus radios, local commercial radio and television stations

Aim:
To train DJs to talk about HIV/AIDS in a way that the message will appeal to their young audiences

Objective:
Youth talking to youth through a highly popular, interactive medium that can inform and entertain

Goal:
Promote a healthy culture of safer behaviour among young listeners and viewers.

“UNICEF’s experience with young people shows that even if a majority is aware of HIV, many do not have the right and appropriate information on prevention. There are also lots of myths and misconceptions related to HIV, sex and sexuality,”
Thomas George, Communications Officer, UNICEF, Chennai.



THE CORE GROUP OF TRAINERS

The Core Group of training was conducted by:

Mr. Georges Collinet
internationally known DJ, who has held successful training programmes for Internews in Kenya and Nigeria




Dr. (Ms.) Jaya Shreedhar
Technical Health Advisor, Internews





Mr. Götz Bürki
Technical Trainer, Deutsche Welle, Germany






THE PARTICIPANTS

The trainees included:
DJs from
Suryan FM, Radio Mirchi, All India Radio and the two campus community radio stations

VJs from
Sun TV and other private television stations also attended


‘No Idea,’ a young music band, adjudged one of the best bands for their composition on AIDS awareness at the Great Indian Rock also participated.



HIGHLIGHTS OF THE WORKSHOPS



Musicians composed a song on young people and HIV

All Participants composed Jingles
avaliable online.
“When the DJs and musicians leave this training, they have a new appreciation for the key role they can play in reaching their young audiences with life-saving information.”
Liz Gold, Internews HIV/ AIDS Advisor



For More Information:

Polly Hyman – MEDIAIDS, Project Director
phyman@internews.fr
www.internews.fr

Neelima Mathur – MEDIAIDS, Project Manager, India
mathur@del2.vsnl.net.in
www.formonline.org

Dr. Jaya Shreedhar, Internews Technical Health Advisor
jaya.shreedhar@internews.org
www.internews.org
Postal Address:

Formedia
Telephone: (91-11) - 26266703
(91-11) - 26266757
Mob.: 91-9810044745, 9891594662, 9810681011, 9810671011
91-9818528482, 9868172495
E-mail: info@formonline.org
Website: www.formonline.org
Internews Europe
14, Cité Griset
75011 Paris - France
Tel + 33 1 5336-0606
Fax + 33 1 5336-8341
e-mail: afrancoise@internews.fr
Website: www.internews.fr




   


   
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